What The Rich Stack is

The Rich Stack builds and sells software for people who run online stores. Everything sold here started as something I built for my own stores first, then productised so other founders can run it themselves.

The product is Abaxar: a self-hosted ecommerce reporting dashboard that pulls Shopify, Amazon, Meta, Google, TikTok, Klaviyo and GA4 into one local database on your own machine, so every channel’s numbers sit in one place that you own. It is sold on this site, with purchases processed by Polar as merchant of record. For founders who want it running in the cloud without doing the setup themselves, there is a done-for-you deployment service.

I’m a mechanical engineer who spent 12 years as an ecommerce founder, running and growing my own stores on Shopify and Amazon as a solopreneur, and generated over seven figures in sales across my brands.

I was doing everything myself, so out of necessity I started using AI to automate the back end, and that got me into vibe coding. Now I build AI systems instead: dashboards, automations, data pipelines. Abaxar is the first one I’ve made available to others.

I show how these tools are built and used on YouTube. Not theory.

Email rich@therichstack.com — I answer these myself. A postal address is available on request.

How this site handles your data is on the privacy page, and the terms that govern a purchase are on the terms page.