01 / BEGIN

Tools you own · No subscriptions · Built by an ecommerce operator

Systems for ecommerce operators.

The Rich Stack is a set of AI-ready tools and systems built by an ecommerce operator to replace expensive SaaS, cut reporting time, and give you infrastructure you actually own. Abaxar is live.

demo.therichstack.comLive demoThe Abaxar dashboard: Overview, cohort LTV and paid media views, shown with the built-in Abaxar Coffee demo datasetTry the live demo →

Real product screens, showing the built-in Abaxar Coffee demo dataset.

Built for desktop. Have a look now, or open it later at your desk.

02 / SYSTEM_01

£249 ONE-TIME - NO SUBSCRIPTION
SYSTEM 01 - LIVE

Abaxar

The multichannel reporting command centre for founders who still feel every monthly subscription. Your Shopify and Amazon data in one place you own. One-time payment, no subscription. You control the stack.

  • Pulls Shopify, Amazon, Meta, Google, TikTok, Amazon Ads, Klaviyo and GA4 into one dashboard automatically
  • Built-in AI data layer - ask questions about your business in plain English, get answers from your own numbers
  • Fully extensible via your AI coding agent - add connectors, rebuild the UI, extend the AI layer

Setup in about two hours · 30-day full refund · Lifetime updates included

ABAXAR SNAPSHOT

Abaxar Overview tab: revenue, spend, MER, orders and net profit, shown with the Abaxar Coffee demo dataset

The dashboard, live in the demo.

Real product screens, showing the built-in Abaxar Coffee demo dataset.

03 / THE STACK

The Stack

Abaxar is the first system. The plan is to keep building. Each one is a practical tool you can install and own, no subscriptions, no shared infrastructure. Join the list to hear what comes next.

LIVE

SYSTEM 01

Abaxar

Multichannel ecommerce reporting dashboard. Shopify, Amazon, Meta, Google, TikTok, Amazon Ads, Klaviyo, GA4. Built-in AI data layer.

Get Abaxar
COMING NEXT

SYSTEM 02

[TBD]

Join the list to hear when it ships.

IN PLANNING

SYSTEM 03

[TBD]

More systems for ecommerce operators.

ABAXAR: FANCY A LOOK UNDER THE HOOD?

I'll email you the full build spec, written for your AI to work from. Build your own, or see what's inside Abaxar before you buy. Plus, a whole bunch of tips and what to watch out for!

You'll also hear when the next system ships. Unsubscribe any time, from any email. How your address is handled

04 / ORIGIN

ORIGIN_LOG: ACTIVE

Who Is Rich?

I'm a mechanical engineer who spent 12 years as an ecommerce founder, running and growing my own stores on Shopify and Amazon as a solopreneur, and generated over 7 figures in sales across my brands.

I was doing everything myself, so out of necessity I started using AI to automate the back end, and that got me into vibe coding. Now I build AI systems instead: dashboards, automations, data pipelines. Abaxar is the first one I've made available to others.

The Rich Stack is for ecom founders who are into vibe coding and want to build their own tools. I share the tools I built for my own stores, and show exactly how I build them. Not theory.

See Abaxar
Rich Vaughan
X:025 Y:094X:221 094

05 / SET UP FOR YOU

£2,500 · ONE PAYMENT

Abaxar for your whole team. I set it up, you own it.

Abaxar deployed to the cloud for you, in an account you own: one URL, live numbers, the whole team reading the same ones. I do the build and the handover, and the licence comes with it, yours outright from day one.

It starts with an enquiry, and I answer those myself.

At a glanceSet up for you
Price
£2,500, one payment
Timeline
Two to three weeks
Runs in
Your cloud account, your billing
Access
One dashboard, the whole team
AI
Your team's AI, plugged in
Licence
Included